When its comes to blogging, after writing couple of post webmasters starts thinking of monetize their website using PPC like Google adsense. Google adsense is one of the best per per click ((PPC) program in the world, this is because adsense approval is quiet easy and it pays more when compared to other programs like chitika, infolinks etc. Google adsense earning depends on number of factors like impressions, Cost per click ((CPC), click through rate (CTR) etc.
Many blogger faces the problem of low CPC, thus they have low earning. Today in this post we will learn how to increase earning in Google adsense.
1. Keyword rich content – Google adsense bot crawls every page in order to show best relevant advertise on it. Thus web page should have quality keywords for better understanding of adsense bot. One can use Latent Semantic Indexing (LSI). Its means using different words which has same meaning. This makes adsense bot to understand what we are talking of. Some niche are highly paid such as insurance, weight loss, finance etc. This means if one is writing blog on these topics, he is definitely going to earn more. However these niche have very much competition.
2. Quality content, long article – All of us have heard that content is king, that’s absolutely right. Google always prefer quality and unique content. An article should be at-least 500 words long enough so that it can enable page to have high paying ads. If we are using copied or less quality content, Google puts very cheap ads on your web page. A good website with quality content has low bounce rate.
3. Domain age and Page rank – For a same advertise a good reputed web page will get more as compared to a newly made website such as blogspot. Google have their first preference of serving high quality ads on well known and trusted sites. This will take some time say about 6 month – 12 month to get a reputed and trustworthy website.
4. Less number of ads per page – Generally webmasters loads their website with maximum number of ads they can have. This results in low CPC per ads. Ideally one should not contain more than 2 Google per page. Google ads are available in different formats like 336×280, 720×90. These formats have negligible importance for CPC, although they provide good CTR (chances of to be clicked by visitors.)
5. Use both image and text type ads – Some webmasters thinks that text ads serves better, actually there is nothing like that. One should use combination of different type of ads so that they can have the best high paying ads for their website.
6. Advertise for country specific – Usually USA/UK/CANADA/AUS have better CPC as compared to India, Pakistan etc, because of the fact their economy is high and peoples are spending more money in advertising. Thus if a website is targeted to Western countries (usually known as Tier 1 countries), earning is more.
7. Large number of impression and clicks (Good CTR) – Google always prefer high paying ads to those website who has large number of impressions and clicks per day. If a user starts getting 15 to 20 clicks per day, his CPC will definitely increase within 1 month, but he has to maintain a good CTR, which is around 2 to 3. If CTR is increase beyond 5, then the user comes under the circle of suspect. So keep it natural.
8. Traffic sources – This factors play very significant role, a organic traffic is always considered best and is paid more. Traffic from social networks like Facebook, twitter gets less CPC. So webmaster should do SEO, in order to get organic traffic from Google.
9. Block low paying advertisers – In Google adsense we can block ads from specific category or from specific domain. Thus we can avoid cheap low paying ads to appear on our webpage. Just login to Google adsense and go to allow & block ads. We can also avoid certain category of ads appearing in our website, ads such as dating ads can be easily controlled.
10. Monitor your earning – Webmaster can monitor their earning by creating custom channel and using different format of ads. They should keep on experimenting the different combination to increase their earning.
These were some of the useful tips, which can help webmaster to increase their CPC as far as Google adsense is considered. If you find any thing better than this, then you are always open to comment below.